Video is quickly becoming an important element of content strategy today. Video has grown exponentially over the past few years and with the surfacing of new video social platforms like Vine, it easier for any person to make a video and share it right away than ever before.
Vine is an app which allows subscribers to create short video clips of up to 6 seconds, which can then be embedded or shared on Facebook or Twitter.
Marketers know the importance of being in a place where the target audiences are. With the sky-rocketing numbers of people on social media, it is evident marketers should establish a rich vein of content on these websites.
Being active and able to be seen on buy Vine likes will open your brand up to different audiences and this will lead to new potential customers. A platform like Vine has a massive user base and by not engaging with it through videos you will be eliminating yourself from a large portion of the internet.